How do you get a star to read your script? You get their agent to send it to them. Everyone has told me that sending emails would be horrible for my image - and I'd look like an amateur. For me, that was great news! An amateur is someone who pursues an activity for pleasure rather than for money. The word "amateur" comes from the French word for "lover," indicating a person who loves doing something for its own sake. I recently read Cynthia Erivo's book, Simply More: A Book for Anyone Who Has Been Told They’re Too Much. That's me! I always do "too much!"
I don't mean to date myself, but I was an early adopter of email. In the 1980s, while in college, there was a bulletin board system that enabled my classmates, especially those of us taking programming classes, to communicate. In the late 80s, I used Prodigy and CompuServe, and then the one I still have today, AOL. Don't laugh! Keith and I have had our shared email of sandikeith@aol.com for over 30 years! I'm a loyal person; been married to the same guy for over 50 years, still have my two best friends from before my teens. As long as something "works," I stick with it.
Sure, we get about a thousand emails a month, including one from my high school civics teacher after I send him a monthly update of my writing. Yes, I treasure those who helped make me who I am today, and I have a long memory! Like I said, I'm loyal to those who are kind.
I was originally going to title this blog - email is dead because for many, this has gone the way of fax machines and landlines - but I was wrong when I sent out 30 experimental emails to agents. Two things happened: I got instant responses from agents! Yes, one was within a day, sending me release forms, and another was a phone call - a few hours after I sent the email! Both plan on sending my project to their A-list talent. It makes sense; a star would expect their agent to send them scripts to read. Sure, the proper procedure is to first get a producer, then investors and development funds - and then pay a star to read your script - but think about it - many stars have their own production companies and they NEED great scripts; scripts that are written by a writer who is eager! A writer who is "too much!"
Nobody can tell me that email doesn't work, or that my enthusiastic emails are "unprofessional" for a writer. I was able to build a multi-million-dollar tech company that today operates in dozens of countries - via email. While building my company, I didn't take on any debt. I had a 15,000+ email list from my years as a consultant. I used it first to attract attendees to my workshops so I could stop traveling over 200,000 miles a year and stay home to program.
When we started installing the systems, I needed to stop all travel and workshops to support those systems 24/7. I used that email list to sell my training guides and books, and keep us out of debt. Eventually, I needed employees, hosting and expensive certification. I used my email list to attract investors. It was one of those emails that alerted one of my earliest investors that I should consider merging with a bigger company - and we worked out all the details for the next few years - everything happened via email!
When I started down this path to becoming a professional screenwriter, Keith and I wrote software to handle emails and queries to producers, agents, and managers, SmilingPitch. We are still perfecting the software, and I'm the only user. Sure, we might be building another tech company, but in the meantime, we have someone lined up to take over the company if we both get hit by a bus. For now, my hubby and I are handling all the programming, testing, and modifications. Why? Because it works and it is a blast!
When will SmilingPitch be ready? You'll know when you get an email! We're still testing it and sending more emails. Be sure to visit my website, click the Free Stuff Link, and enter your email address. You'll also get my free e-book, Writing is Life!
I've named March Marketing March Madness. I'm learning how to market my books. I've spent the past few years writing and writing - and now I have lots of books, but now it is time to get the word out. My strategy is simple; I've picked 3 books, and for each, I'm doing a different plan and my budget? Less than $300 for all 3 books!
- Blood Moon Wolf – This is my latest book release and the first in my Cherokee heroes series. I'm going "wide," posting trailers, and focusing on my Amazon Author page. My A+ content (formerly Enhanced Brand Content) and Editorial Material were approved and uploaded by Amazon today. I also published this book everywhere - from Apple to Nook. No cost yet, but I might try a few Amazon promos.
- Wilma Wallaby Series – I'm a Platinum member of Written Word Media, which sends out hundreds of thousands of emails. I'm running stacked "promos" and pricing the first in the series at "free." One went out a few days ago and tripled my sales for the month - and my big 3 promo goes out on March 10th - for 4 - only $189.
- Kira and Henry Series – Targeted Social Media – writer’s groups, because it was a semifinalist in the Kindle book review, and I have book #4 being released in March. I'm building a mailing list by offering free downloads on my SandraJerome.com website. I've already made friends with a new producer who downloaded a free example of my script pitching tools. I'm looking at Reedy Discovery too.
What works? Stay tuned, and I'll give you the results - yup, via emailed newsletter!





